About Guérip
Where Joy Finds Its Home
Guérip was born from a simple but powerful belief, one that challenges the way we typically think about well-being:
A life worth living is not defined only by the absence of pain, but by the presence of joy.
In a world that often focuses on what's wrong, what needs fixing, and what we lack, Guérip stands for something different. We believe that true quality of life isn't measured only by the problems we've solved or the struggles we've overcome. It's also measured by the moments of delight we create, the beauty we allow ourselves to enjoy, and the spaces we build that make us feel truly alive.
As a sister brand to RIPUY, a platform dedicated to emotional balance, mental health, and personal growth, Guérip expands the vision of well-being into the physical spaces we inhabit every day. Because we understand that wellness isn't just an internal journey. It's also reflected in the colors on our walls, the objects on our shelves, the textures we touch, and the atmosphere we create in the places where we live, work, dream, and rest.
Guérip exists because we recognized something missing in the conversation about well-being: the simple, profound importance of joy, pleasure, beauty, and creative expression. These aren't luxuries to be earned after all the hard work is done. They're essential ingredients of a fulfilling life, and they deserve to be celebrated, cultivated, and made accessible to everyone.
Our Philosophy: Well-Being Includes Joy
Redefining What It Means to Feel Good
For too long, the wellness industry has focused almost exclusively on healing, recovery, and managing difficulty. And while these things are undeniably important, essential even, they represent only half of the human experience.
At Guérip, we ask a different question: What happens after the healing? What does thriving actually look like?
We believe that well-being isn't just about feeling "okay" or "stable." It's about feeling inspired. It's about waking up in a space that makes you smile. It's about surrounding yourself with objects that spark creativity, comfort, and a sense of possibility. It's about giving yourself permission to enjoy beauty, not because you've earned it, but because you're human, and humans are wired to respond to aesthetics, harmony, and visual delight.
The Home as an Emotional Ecosystem
At Guérip, we see home not just as a physical space with walls, furniture, and functional objects. We see it as a living, breathing emotional ecosystem, a place that actively shapes how you feel, think, and relate to yourself and others.
Think about it: How do you feel when you walk into a cluttered, chaotic room versus a thoughtfully arranged, beautiful space? How does natural light streaming through a window affect your mood compared to harsh fluorescent lighting? How does the color of your bedroom walls influence how you sleep, how you dream, how you wake?
These aren't trivial questions. They're at the heart of what Guérip is all about.
Every color we see, every texture we touch, every object we choose to bring into our homes, all of these subtly but powerfully shape our emotional state. They influence our stress levels, our creativity, our sense of safety, our capacity for joy. They tell us a story about who we are and what we value. They can make us feel confined or expansive, anxious or calm, disconnected or deeply at home in our own lives.
Completing the Well-Being Equation
While our sister brand RIPUY focuses on reducing suffering, restoring emotional balance, and supporting mental health, Guérip focuses on the other half of the equation, the half that often gets overlooked:
The joy of creating a space you love. There's something deeply satisfying about curating your environment, about choosing each piece with intention, about watching a room come together in a way that reflects your vision. This isn't superficial or materialistic. It's an act of self-care, creativity, and personal expression.
The freedom of personal expression. Your home should be a reflection of who you are, your tastes, your values, your quirks, your dreams. Not a copy of a magazine spread or a Pinterest board. Not what's "in" this season. Just authentically, unapologetically you.
The playful side of design. Design doesn't have to be serious, intimidating, or reserved for professionals. It can be fun. Experimental. Surprising. A space for trying things, making mistakes, and discovering what brings you joy.
The pleasure of beauty, aesthetics, and inspiration. We believe that humans have an innate need for beauty, not as a luxury, but as a fundamental aspect of psychological well-being. Beautiful spaces nourish the soul. They lift our spirits, inspire our thinking, and remind us that life can be rich with sensory pleasure.
Together, RIPUY and Guérip represent a complete vision of human flourishing: less suffering, more balance, and more joy.
Our Home: Jerusalem, A City of Hope
Where We Chose to Build
When it came time to establish our headquarters, the choice of location carried profound meaning for us. We chose Jerusalem.
This decision wasn't made lightly, and it wasn't made for practical or logistical reasons alone. It was a deliberate, values-driven choice that reflects who we are and what we believe.
Jerusalem is a city of extraordinary complexity. It is sacred to billions of people around the world. It is a place of deep history, spirituality, and cultural significance. And yes, it is also a city that has become, in many ways, a symbol of one of the world's most enduring and painful conflicts.
We are aware of this. We see it clearly.
And yet, precisely because of this, we chose Jerusalem.
A Statement of Hope
By establishing our headquarters in Jerusalem, we are making a statement. Not a political statement, but a human one.
We believe that the same places that symbolize division can also become symbols of hope. We believe that where there is conflict, there is also the possibility of connection. We believe that choosing to build, create, and bring beauty into the world from a place of tension is itself an act of faith in humanity's capacity for peace.
Guérip is, at its core, about creating spaces where people can feel joy, comfort, and belonging. What better place to ground this mission than a city that has, for millennia, represented humanity's deepest longings for home, for peace, for a place to belong?
Our presence in Jerusalem is our way of saying: We believe in the possibility of tranquility. We believe in the dream of unity among all people. We believe that beauty and joy can flourish even in places marked by difficulty, and that perhaps, in some small way, they can contribute to healing.
Building from a Place of Meaning
Every product that bears the Guérip name is connected to this vision. When you bring a Guérip piece into your home, you're not just adding a beautiful object to your space. You're participating in a story that begins in Jerusalem, a story about hope, about the belief that we can create better spaces and, through them, perhaps contribute to a better world.
Our team works from Jerusalem with this consciousness every day. We don't take for granted the significance of where we are. We let it inspire us, challenge us, and remind us of what we're working toward: a world where every person has access to beauty, joy, and the freedom to create a home that nurtures their well-being.
Our Factory and Craftsmanship: Quality You Can Trust
Where Our Products Come to Life
Behind every Guérip product is a story of careful craftsmanship and intentional creation. Our factory is where vision becomes reality, where designs transform into tangible objects that will eventually find their way into your home.
We have built our production facilities with the same values that guide everything we do: quality, intentionality, care, and respect. Every step of our manufacturing process is designed to ensure that the products reaching your home meet the high standards we've set for ourselves.
The Materials We Use
At Guérip, we believe that what a product is made of matters just as much as how it looks.
Natural Materials Wherever possible, we prioritize natural materials in our products. Wood, ceramic, glass, cotton, linen, and other organic materials form the foundation of much of our collection. These materials aren't just beautiful; they're also healthier for your home environment and more sustainable for our planet.
Natural materials bring a warmth and authenticity that synthetic alternatives simply cannot replicate. They age gracefully, developing character over time. They connect us to the earth and to centuries of human craftsmanship. And they create a sensory experience that plastic and artificial materials can never provide.
Sustainable Sourcing We are committed to sourcing our materials responsibly. This means working with suppliers who share our values, prioritizing renewable resources, and continuously seeking ways to reduce our environmental footprint.
We believe that beautiful design and environmental responsibility are not at odds with each other. On the contrary, the most beautiful objects are often those created with respect for the natural world.
Durability and Longevity Our commitment to quality means that we prioritize durability. We don't believe in disposable design, in objects created to be used briefly and then discarded. We believe in creating products that will serve you well for years, that will become familiar companions in your daily life, that will be worth keeping and caring for.
This is better for you, better for your wallet in the long run, and better for the planet. A single well-made object that lasts a decade is more sustainable than ten cheap alternatives that each last a year.
Our Commitment to Quality
Quality isn't just about materials. It's about every aspect of how a product is designed, manufactured, and delivered to you.
Thoughtful Design Every product in the Guérip collection begins with careful design consideration. We think about form and function, about aesthetics and usability, about how an object will look in your space and how it will feel in your hands. We consider proportions, colors, textures, and the subtle details that separate good design from great design.
Skilled Craftsmanship Our factory employs skilled craftspeople who take pride in their work. These are people who understand that they're not just manufacturing products; they're creating objects that will become part of someone's home, someone's daily life, someone's personal story.
Quality Control Before any product leaves our factory, it undergoes careful inspection. We check for defects, inconsistencies, and any issues that might affect your experience. Our goal is for every Guérip product you receive to meet the high standards we've set for ourselves.
Continuous Improvement We're never satisfied with "good enough." We're constantly looking for ways to improve our products, our processes, and our materials. We listen to customer feedback. We stay current with developments in materials science and manufacturing. We push ourselves to do better, always.
From Our Hands to Your Home
When you receive a Guérip product, we want you to feel the care that went into creating it. We want you to sense the intentionality behind every design decision, the skill in every crafted detail, the commitment to quality in every material choice.
This is what sets Guérip apart. We're not just selling products. We're sharing the fruits of meaningful work, created by people who care, in a place that matters, with materials that honor both you and the earth.
Design as Self-Expression: Your Home, Your Story
More Than Decoration
When you browse the Guérip collection, you're not just looking at decorative objects. You're not shopping for "stuff" to fill empty spaces. You're exploring tools for self-expression, carefully curated pieces that can help you communicate who you are, what you value, and how you want to feel in your own home.
Every object tells a story. A vibrant piece of wall art might speak to your love of color and boldness. A minimalist ceramic vase might reflect your appreciation for simplicity and craftsmanship. A playful decorative sculpture might reveal your sense of humor and refusal to take life too seriously.
At Guérip, we believe that the objects you choose to surround yourself with are a form of communication, with yourself and with the world. They're statements about your identity, your priorities, your aesthetic sensibility. They're invitations for conversation, reflection, and connection.
Designing for the Life You Want
Every piece in the Guérip collection is designed with a specific purpose: to help you create a home that doesn't just look good, but feels right.
Express your personality and values. Are you bold and adventurous? Calm and contemplative? Eclectic and unconventional? Your space can be a three-dimensional expression of your inner world. We offer pieces that span the full spectrum of human personality, from the vibrant and daring to the subtle and serene, so you can find objects that truly resonate with who you are.
Create a space that feels uniquely yours. In a world of mass production and cookie-cutter design, there's something radical about creating a space that could only belong to you. A space that tells your story. A space that reflects your journey, your tastes, your evolution. Guérip pieces are designed to help you build that kind of deeply personal environment, one that feels like home in the truest sense of the word.
Turn your home into a source of inspiration, comfort, and playfulness. Your home should do more than shelter you. It should inspire you. It should comfort you after difficult days. It should spark creativity and encourage play. It should be a sanctuary and a playground, a retreat and a launching pad. The right objects, thoughtfully placed, can transform any space into all of these things.
Celebrating Individuality
One of our core beliefs at Guérip is this: There is no "right" style.
There's no universally correct color palette. No objectively superior aesthetic. No design rules that apply to everyone. There's only what feels right to you, what makes your heart lift when you walk into a room, what brings you comfort when you look around your space, what sparks joy and creativity and a sense of possibility.
We celebrate individuality in all its forms. We believe that the most beautiful homes aren't the ones that follow trends perfectly or replicate magazine spreads flawlessly. They're the homes that reflect the unique personalities, histories, and dreams of the people who live in them.
Whether you love bold, saturated colors or soft, muted tones; whether you prefer maximalist abundance or minimalist restraint; whether your taste runs toward the traditional or the avant-garde, we're here to support your vision, not impose our own.
Accessible Beauty, Without Compromise: Design for Everyone
A Radical Commitment
One of Guérip's core commitments, and perhaps our most radical, is accessibility.
Every single product on our site is priced under $100. This isn't a sale or a limited-time offer. It's a fundamental principle that guides everything we do.
Why Under $100?
We made this decision because we believe something deeply: Beauty, creativity, and self-expression should not be reserved for a privileged few.
For too long, the world of design and home décor has operated on an assumption of exclusivity. Beautiful objects have been positioned as luxury goods, available only to those with significant disposable income, access to high-end stores, or connections to the design world. The message, implicit but powerful, has been clear: If you can't afford to spend hundreds or thousands of dollars on a single piece, you don't deserve beautiful things.
We reject this completely.
We believe that everyone, regardless of income level, social status, or background, deserves access to well-designed, emotionally resonant objects that elevate everyday life. We believe that a single parent working two jobs deserves a home that brings them joy. We believe that a college student in a tiny apartment deserves beautiful objects that reflect their personality. We believe that beauty is a human right, not a privilege to be earned.
Affordable Does Not Mean Careless
We want to be very clear about something: Our commitment to affordability does not mean a compromise on quality, intentionality, or care.
Every product in the Guérip collection is curated with tremendous intention. We don't just source the cheapest items we can find and slap a pretty photo on them. We carefully select pieces that meet our standards for:
Design quality. Is this object thoughtfully designed? Does it have aesthetic integrity? Does it demonstrate care in its form, proportions, and details?
Emotional resonance. How does this piece make people feel? Does it evoke something meaningful: joy, calm, inspiration, playfulness? Does it have the potential to enhance someone's emotional experience of their space?
Durability and value. Will this piece hold up over time? Does it represent genuine value for the customer?
Alignment with our values. Does this object reflect what Guérip stands for: joy, self-expression, accessibility, and emotional awareness?
When you purchase from Guérip, you're not getting a cheap knockoff of expensive design. You're getting thoughtfully curated, intentionally selected pieces that happen to be accessible to a wide range of budgets. That's the Guérip difference.
A Value Statement, Not a Marketing Trick
Our pricing isn't a marketing gimmick. It's a value statement.
It reflects our belief that the current design marketplace is broken, that it unnecessarily excludes millions of people who would benefit from beautiful, well-designed objects in their homes. It reflects our commitment to democratizing design and making self-expression through home décor available to everyone.
When you shop at Guérip, you're not just buying an object. You're participating in a different vision of what the design world could be, one that's inclusive, accessible, and grounded in the belief that everyone deserves joy.
The Emotional Power of Space: Design That Feels
The Science and the Soul
Modern research confirms what humans have intuitively known for millennia: Our environment deeply influences our emotional state.
The field of environmental psychology has documented countless ways that our physical surroundings affect our mental health, cognitive function, and emotional well-being. Studies have shown that:
Color has measurable effects on mood, energy levels, and even physiological responses like heart rate and blood pressure.
Natural elements in indoor spaces, such as plants, natural materials, and representations of nature, reduce stress and improve cognitive performance.
Clutter is associated with elevated cortisol (stress hormone) levels and reduced ability to focus.
Light quality affects everything from sleep patterns to seasonal mood disorders to creative thinking.
Personal objects that carry meaning and memory contribute to a sense of identity and psychological grounding.
But you don't need scientific studies to understand this. You already know it from your own experience. You know how it feels to walk into a space that's chaotic and overwhelming versus one that's calm and orderly. You know the difference between a sterile, impersonal environment and one that feels warm and welcoming. You know that some spaces drain your energy while others restore it.
What Thoughtful Design Can Do
A thoughtfully designed space can transform your daily experience of life. It can:
Reduce stress and promote calm. When your environment is intentionally designed to support your well-being, it becomes a buffer against the chaos of the outside world. Colors, textures, and arrangements that promote calm can help your nervous system regulate, your mind quiet, and your body relax.
Increase a sense of safety and comfort. Home should be a sanctuary, a place where you feel fundamentally safe and at ease. The right design choices can enhance this sense of security, creating an environment that feels nurturing and protective.
Encourage creativity and play. A space that's visually interesting and personally meaningful can stimulate creative thinking and invite playfulness. It can be a canvas for experimentation, a prompt for imagination, a reminder not to take everything so seriously.
Support emotional regulation and self-connection. Our surroundings can help us stay connected to ourselves, to our values, our memories, our aspirations. Objects that carry personal meaning, spaces that reflect our identity: these environmental elements support the psychological work of knowing and being ourselves.
Where Design Meets Emotion
Guérip operates at the intersection of design, emotion, and everyday psychology.
We're not just a home décor brand. We're a bridge between abstract values (joy, self-expression, comfort, play) and their tangible, visible, touchable forms in the physical world.
Every piece in our collection is selected not just for how it looks, but for how it might make you feel. We think about the emotional experience of encountering an object: Does it delight? Does it soothe? Does it spark curiosity or inspire reflection? Does it make a space feel more like home?
This is the Guérip approach to design: always starting with the human experience, always asking how objects can serve emotional as well as aesthetic purposes, always remembering that the goal isn't just a beautiful space but a space that supports a beautiful life.
Our Values: What We Stand For
At Guérip, everything we do is guided by a clear set of values. These aren't just marketing language or aspirational statements. They're the principles that shape every decision we make, from which products we curate to how we communicate with our customers to how we price our pieces.
Joy & Playfulness
Life is not meant to be only serious or functional.
In a culture that often celebrates productivity, efficiency, and achievement above all else, we stand for something different. We believe that fun matters. Curiosity matters. Lightness matters. The capacity for play isn't something we should outgrow as adults; it's an essential part of psychological health and creative vitality.
Guérip honors joy and playfulness as legitimate, important aspects of a well-lived life. Our products are designed to bring delight, to spark smiles, to invite a sense of play into everyday environments. Because life is too short to surround yourself only with things that are practical and sensible. Sometimes you need things that are simply, wonderfully fun.
Personal Freedom
Your space should reflect you, not trends or rules.
We believe deeply in creative freedom and personal choice. We have no interest in telling you what your home should look like or which aesthetic you should adopt. We don't believe in design rules that dictate "right" and "wrong" ways to arrange a room or combine colors or mix styles.
Instead, we support you in discovering and expressing your own vision. We offer diversity and variety so you can find what resonates with your unique sensibility. We celebrate homes that break rules and defy expectations. We trust you to know what feels right for you.
Accessibility & Fairness
High-quality design should be attainable.
Our commitment to pricing everything under $100 isn't a marketing strategy. It's a moral position. We believe that the current design marketplace is unnecessarily exclusive, pricing out millions of people who deserve beautiful spaces just as much as anyone else.
Accessibility and fairness are core to who we are. We're committed to demonstrating that beautiful, thoughtfully designed objects can be available at price points that don't require sacrifice or financial strain. Because everyone deserves a home that brings them joy.
Emotional Awareness
We design with emotional impact in mind.
At Guérip, we never forget that objects aren't just physical things. They're emotional experiences. They carry feelings, associations, energies. They have the power to shift moods, evoke memories, and shape the atmosphere of a space.
Every piece in our collection is selected with this emotional dimension in mind. We ask not just "How does this look?" but "How does this feel?" We're interested in the subtle but profound ways that objects affect the humans who encounter them. This emotional awareness guides everything we do.
Honesty & Trust
No exaggerated promises. No artificial luxury. Just thoughtful products, clearly presented.
We believe in transparency and integrity in our relationship with customers. We don't make claims we can't back up. We don't use manipulative marketing tactics. We don't create artificial scarcity or pressure.
What we offer is simple: thoughtfully curated products at accessible prices, presented honestly and clearly. We trust you to make your own decisions about what's right for your space. And we earn your trust by being exactly what we say we are, no more, no less.
Peace & Unity
We believe in the possibility of connection across difference.
Our choice to build our headquarters in Jerusalem reflects a deep commitment to the belief that peace is possible. That unity among human beings, despite our differences, is worth striving for. That we can create beauty and joy even in places marked by conflict, and perhaps, through that creation, contribute something small to the healing of the world.
This isn't naive optimism. It's a conscious choice to orient ourselves toward hope rather than despair, toward building rather than destruction, toward what connects us rather than what divides us.
A Natural Extension of RIPUY: The Complete Picture
Why Guérip Exists
Guérip wasn't created on a whim. It emerged from a recognition, a realization that our approach to well-being at RIPUY, while valuable, was incomplete.
RIPUY focuses on the inner world: emotional balance, mental health, personal growth, the healing of psychological wounds. This work is profound and necessary. It addresses real suffering and helps people build more stable, resilient inner lives.
But as we worked with people on their inner worlds, we kept noticing something: The outer world matters too.
The spaces people lived in affected their emotional states. The objects they surrounded themselves with influenced their moods. Their environments were either supporting or undermining the inner work they were doing.
We realized that well-being is multidimensional. It's not just about what happens inside our minds and hearts. It's also about what happens in the physical spaces where we spend our lives. Inner and outer are connected, each influencing the other in countless subtle ways.
Guérip exists to address this outer dimension, to complete the picture that RIPUY began.
Beyond Healing: Toward Flourishing
Healing and balance matter immensely. Reducing suffering is crucial work. But these things, important as they are, represent only part of what it means to live a full human life.
What about enjoyment? The simple pleasure of beauty, the sensory delight of well-designed objects, the satisfaction of creating an environment you love?
What about self-expression? The joy of communicating who you are through the choices you make, the freedom to create a space that reflects your unique identity?
What about celebration? The moments of color and vibrancy and playfulness that make life not just tolerable but genuinely wonderful?
Guérip focuses on these elements, the ones that come after (or alongside) healing, the ones that transform a stable life into a joyful one, the ones that help us not just survive but truly thrive.
A Holistic Vision
Together, RIPUY and Guérip represent a holistic view of human life, one that honors both the challenges we face and the joys we deserve.
Less suffering. Through the healing, growth, and emotional support that RIPUY provides.
More balance. Through the tools for self-understanding, regulation, and psychological stability.
And more joy. Through the beauty, self-expression, and environmental well-being that Guérip offers.
This is our complete vision: not just helping people feel less bad, but helping them feel truly good. Not just addressing what's wrong, but celebrating what's right. Not just surviving, but flourishing.
Our Invitation: See Your Home Differently
A New Perspective
We invite you to see your home with new eyes.
Not just as a collection of rooms where you perform the functions of daily life: sleeping, eating, working, storing your belongings. Not just as a roof over your head or an address on a piece of mail.
But as a canvas for self-expression. A sanctuary for rest and renewal. A playground for creativity and joy. An environment that actively supports your well-being. A space that reflects who you are and nurtures who you're becoming.
What's Possible
When you approach your home this way, everything changes.
Suddenly, choosing a piece of art for your wall isn't a trivial decision; it's an opportunity to surround yourself with something that lifts your spirits every time you see it. Selecting objects for your shelves isn't just "decorating"; it's curating the visual experience of your daily life. Arranging a room isn't about following rules; it's about creating an environment that supports your emotional needs.
Your home becomes a partner in your well-being. A place that doesn't just contain your life, but actively contributes to its quality.
The Joy Equation
We believe that well-being doesn't end with calm.
Calm is beautiful. Peace is precious. But they're not the whole story.
Sometimes, well-being also includes excitement. Delight. The thrill of beauty. The pleasure of self-expression. The joy of creating something that's uniquely, wonderfully yours.
Sometimes, well-being begins with joy.
Your Journey with Guérip
Whether you're starting from scratch in a new space, refreshing a room that's felt stale, or simply looking for a piece or two that brings a spark of delight, we're here to support your journey.
Every piece in our collection is selected with care, priced with accessibility in mind, and offered with the hope that it might contribute something meaningful to your life and space.
We're not here to tell you what to do or how to design. We're here to offer possibilities, inspiration, and beautifully designed objects that might be exactly what you've been looking for, or might surprise you with something you never knew you needed.
Welcome to Guérip
Where well-being meets beauty. Where design meets emotion. Where hope finds form. Where joy finds its home.
We're so glad you're here.
Guérip, Because Joy is Not a Luxury
